The Art of Corporate Gifting
What is corporate gifting? We get that question often when we meet new people and talk about our mission and our focus on corporate gifting. Corporate gifting is the purposeful action of sending a gift to an employee, a business partner or a potential client, for example. It is the act of saying “thank you” or showing gratitude for someone going above and beyond. It is saying “thank you” for someone choosing to do business with you. When anyone chooses to do business with someone in this day and age, they have many different options to choose from. When that person chooses you to do business with, it is only right to show gratitude.
In addition to gratitude impacting the person receiving the gift, the practice of gratitude can have profound effects on our mental health and overall well-being. Studies have shown that gratitude can:
- Enhance positive emotions and contribute to greater happiness.
- Reduce depression and help us bounce back from stress.
- Improve relationships by making us kinder and more connected to others.
- Increase resilience in the face of challenges.
- Gratitude in Action
Expressing gratitude can be done in various ways, from a simple “thank you” to more elaborate gestures of appreciation. It can be an internal acknowledgment or an external expression. We come alongside companies to help a company customize their gifts so that the gift shows the recipient that they are seen and appreciated.
Remember, gratitude is not only about receiving but also about giving back to the world that enriches us.